Dancing
Cows
This project originated in the first semester as part of a design assignment that required the visual interpretation of the concepts of "sober" and "opulent." I chose milk as my starting point, a commodity generally associated with simplicity, neutrality, and often with everyday life. It thus embodies the concept of sobriety. By depicting dancing cows, this sober product is transformed into an opulent representation. The project was then further developed. I transferred the illustrations and the underlying concept to a milk carton. The goal was to design packaging that clearly stands out from existing products and attracts customers'attention through its playful design.
During the process, the Golden Ratio was used as a design guideline. I chose circles as a basis, their dimensions calculated according to the Golden Ratio, and consistently used these in the illustrations to create a harmonious overall image. In addition, I worked with a symmetrical grid, which structures the composition and supports the balance of the elements.
